I'm a generalist, and I've stopped apologizing for it. I started out supporting laboratory equipment at BD, then spent over a decade running all the technology for a church of 1,000+ people: audio, video and lighting for live services. Video drew me in because it let me use technical skills creatively.
In 2014 I joined TeamGantt as its video producer. I noticed that videos only matter if people see them, so around 2015 I built the YouTube plan around keyword research and grew the channel from under 500 subscribers to more than 14,000. That's how I found SEO, and by 2024 it was my full-time job. I project-managed the move of the marketing site from Webflow to Astro and Storyblok, and in the first month on the new site, crawl errors dropped from 155 to 1.
When a problem doesn't fit anyone's job description, I scope it, find the tools and build something that works. I'd rather hand a team a system than a one-off fix.