Camera, Lighting, Color, VFX/Screen Replacements, Voiceover
When TeamGantt developed a new 'Checklists' feature for their app, we were tasked with creating a video that showed off the feature but was also memorable and suitable to be used as an advertisement on video platforms and in the company's email newsletter.
The biggest challenge to creating this piece was delivering on the creative vision of the writer/producer with the equipment I had available to me at the time. This was shot on a Canon 7D which is not known for it's dynamic range. For that reason, we decided to stick to an almost monochrome overall look that could handle slightly overexposed highlights and crushed blacks. The fact that we shot this entire ad in a single day across two locations, along with the technical limitations makes this one of the pieces that I'm most proud of.